This is the beginning of your online presence with data-informed strategies and content. Yougender, as your SEO consultant, helps you identify the current problems within your website that might be limiting your visibility on the search engines. This step also involves reviewing webpage content & other navigational aspects that can lead to a holistic customer experience.
Identifying keywords that drive connection and conversion is considered as the most important element in SEO. Prioritising the right keywords for the right campaign and the right content. The keyword research takes into account the searcher’s intent, ensuring each keyword brings the right type of customer to your website. The shortlisted keywords are tied to the user’s journey from awareness to consideration and finally converting.
An integral part of your SEO campaign is the crawling and indexing, being an SEO expert I leave no room for error. Along with structure, page speed, overall user experience, structured markup for content and reducing bloat within a website are additional tools to make your website discoverable.
A complete study of your business, niche and the overall industry. For any SEO work done in the past, I conduct a full review of progress achieved by those efforts. The agenda is to understand what worked, what didn't but more importantly plan what next!
For your website to actually become SEO-friendly, we carry out on-page, technical audit across the website. Setup tracking tools if they are not present. Identify keywords that will serve as building blocks for any future content or on-page recommendations.
Collaborating with your internal team, we share recommendations to optimise the technical aspects and content across different sections on the website. Our recommendations work in sync with your brand and provide guidelines that will serve as a base for any future updates being carried out across the website
Monthly maintenance in the form of content ideation, technical and aesthetic changes that help improve user experience and conversion rate. Data-informed decisions ensure we drive qualified traffic to the website and improve leads/conversions. SEO is not a do-it and forget about it technique, we have to keep improving on a regular basis to see compounding power and a higher ROI from this channel.
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