“Quitters never win & winners never quit”

“Quit your job and go follow your passion”

These are two opposite sides on the spectrum of pursuing greatness. The trick lies in knowing if what you’re doing is going to reap you any real benefits or not. Real benefits like happiness, accomplishment, closer to the BIG goal. Don’t continue something just for the sake of survival or obligation. In the long run, it affects your mental health and growth.

Now, this doesn’t mean you should have a dramatic ‘I QUIT!’ speech read (unless that’s your style) it’s all about taking a calculated risk.

Fast company’s article shows exactly how the sunk cost fallacy manipulates us into continuing something we need to let go of, for both personal and business goals.

Onto the #WeeklyWrap –

Essential content marketing KPIs – your website, business emails & social accounts all need to be assessed on these KPIs. Content is an ever-evolving space, tracking progress is crucial for every campaign. Especially when it’s amplified via paid media.

Instagram marketing for 2021

– This year is all about reels, short-form content and supporting small businesses for Instagram. Elise Darma discusses the new algorithm and some terrific content ideas, it’s not too late to plan your year’s campaign.

Common Magneto 2 mistakes – All our efforts of optimising the website can turn to dust is we don’t fix the basics. Magneto 2, the CMS platform is great for e-commerce stores. Check out the article.

Why you need to care about Media Planning – Your content could be great, relatable to your audience and has all the bases covered but you need to manage media too. It helps you step out of the noise, and truly be heard.

Reverse the sales funnel – e-commerce and small businesses are popping up everywhere, your business will shine when you innovate. Sales funnel could be your starting point, ensuring a smooth conversion and understanding your customer through conversations and analytics!