Weakness can be coached to average, but strength can be leveraged to the moon.” — Laurence Endersen in What Owen Didn’t Know

Identifying what you’re good at and finessing it makes you a reliable expert. However, working only on your weaknesses won’t get you far… you’ll never find your forte and possibly get tired of continuously ‘fixing’ yourself’. It’s like finding your USP, what makes you special or better.

Onto the #WeeklyWrap

Google just launched the MUM & LaMDA technology making search even cooler. As SEO experts and entrepreneurs, you need to read Wordtracker’s article and know why it matters. We pose our questions differently when asking real people v/s google search right? Well, MUM’s better contextual understanding will interpret your query as a real person would. If you remember the BERT update that happened a few months ago, MUM just takes it a step further. Google itself doesn’t have all the answers but there are people publishing content who do. These updates will make all simple, weird, and tricky search queries content answerable. LaMDA is essentially what chatbots dream to be, they can create free-flowing endless logical conversations.

AND, Google Shopping’s new collaboration with Shopify is giving Small Businesses and other merchants a chance to sell better. For most of us, Google is a default setting, this new update brings merchants closer to the user. We won’t need to explicitly search for an item on amazon, external websites to buy it. The features can help you buy items directly from screenshots and get cart reminders directly on your homepage. Additionally, there are no commission fees and brands can list themselves for free.

Speaking of Google Supremecy overall, let’s not forget YouTube Ads, Kyle Sulerud’s video is the perfect introduction. The video explains why YTads may not be beginner-friendly but it’s worth starting! It’s normal to think that YouTube ads need to be professionally crafted with a full production crew but not everyone has the budget. Don’t let it stop you though, ads work when they communicate a message clearly and are seen by the right people at the right time. The former relies on your creativity and the latter on you getting started and testing!