Because you’ll probably do it wrong…

Usually, when you tell people to set big goals, they just double or triple up the money they need and go after it. It applies to both professional obligations and personal life. We follow a path that worked for someone else or followed an instruction without proper understanding of the goal. Blindly walking a journey won’t get you far.

You need a purpose, your purpose.

It’s like saying “my goal in life is to be rich”, think deeply, why do you want to be rich? Is it to provide better for family, maybe you have certain destinations in mind, maybe you love cars? In all these scenarios, money was a medium, not the end game.

So yes, go crazy with your goals, just make them truly yours.

Onto the #WeeklyWrap –

Twitter SEO might just be the most ignored part of your social media strategy. It works a lot like website SEO, you start with a topic, figure out your niche, look for keywords in it and churn out content. The steps focus on testing and tracking as well, you must take out time to study your niche. Blake Emly’s thread shares exactly how!

Ecommerce has surely received a big push due to the pandemic, but if your business isn’t meeting your expectations or you’re just starting a new venture, it’s time to brush up on the Ecom-marketing skilling with Sendinblue. Ecommerce marketing redirects traffic from multiple platforms to your shopping website. The article will help you see what platforms you’ve left untouched and how to optimise the existing ones.

Every business needs to track their google ads conversions, Word Stream‘s article goes through all the level mistakes you might be making. Before you start fixing your conversion tracking mistakes it’s important to set goals right (technically and strategically) and understand what each conversion metric means.

No doubt Hashtags are great for reaching your audience and interacting with them. But are you optimising them? Neil Shaffer shares how your business can gain major exposure. A key concept is to know what influencers, key opinion leaders and competitors are doing. Not so you can do the same but so that you can do one better. Hashtags are not just words with ‘#’ they have to be easy to interact with and ensure you’re seen in a sea on content.

Email marketing works wonders owing to its 4..3 billion users. When integrated with great content, emails can keep your brand voice intact from conversation to conversion. Many people get bombarded with spam promotional emails, making yours valuable can get you ahead! GrowthHackers share how.