We often see success in big paychecks, big cars, big teams and big businesses. Getting out of our comfort zone is the only way to grow.

However, is that the only measure of success?

Success can easily be found in smaller things, comfortable regular income that helps you make time for what you really love.

As Seth Godin puts it –

“Staying at a scale that’s working isn’t a cowardly copout. It might be the single best way to do work that matters for people who care.”

Onto the #WeeklyWrap –

Webinars were a hit this year, their convenience will definitely make them a marketing asset next year too. Content Marketing Institute shares how repurposing content will help you increase the ROI of webinars. Just off the top of the head, the webinar information can be converted into bite-size informational posts or quotes for social media. You can reach a wider audience if you convert your webinar to a podcast. It opens up a new medium and can have a better recollection for users too.

Google my business is an essential tool but after registering people forget to optimise their profile with posts. They are often called GMB posts. Sterling sky‘s article shares data on how and why posts with emojis and activating images perform well. Your business can share how covid updates, offers and new business updates can increase your visibility. These posts also create a sense of credibility among the users and help you get reviews.

So Shopify is an e-commerce platform that has a major chunk of its users coming for its blogs, resources, and brand-name generator. Foundation Inc shares how that works. My main takeaway from this article was how a non-primary service can help you upsell the primary product/service and get you traffic which in itself is an asset.

I’ve always vouched for learning new skills and if anyone is looking to join Facebook or Instagram ads business, Measure school has the perfect video tutorial. It will run you through the steps and the pro-hacks along the way. The video specifically focuses on how to set a Facebook ad event with pixel, test and optimise it.

All marketing strategies require thorough research of the industry as a whole and competitors. Specifically for digital marketers, it is important to do a paid search analysis. Know your competitors spending patterns, tactics and build your own. Search engine journal writes why doing this can help you defend certain branded keywords, target specific audiences and more.