Among the top companies we see today, how many were original new ideas?

Not many

This is because most of the ‘next big things’ are just improvements to the existing products. Observant entrepreneurs find a flaw to fix in the system, or see the scope invisible to most of us. They take the first step towards creating a solution which then becomes the next big thing.

A quote from Seth Godin’s blog –

In the middle of all the trauma and change in our lives, we are all on the cusp of a huge multiplication of new business models, new funding models and new ways of being in our communities. If you’ve been waiting for a moment to start a project bigger than your own hourly contribution, this is truly the best moment I can recall.

Onto the #WeeklyWrap

SEO is a wholesome effort, one part of it is the Schema Markup. As Link-Assistant shares, not only can these tags help you optimise the site but the information provided will create a better experience for users too. One of the ways schema helps is that syncs up information about your website or organisation with Google Knowledge which is another way to establish E-A-T.

Setting up a campaign on Facebook is easy, running it…not so much. Supermetrics shares why data segmentation is an expert trick and can be used for more budget-friendly and target particular demographics. Data segmentation is exactly what it sounds like. You divide your audience into different sets and test various ad forms with for them.

You cannot be using the basic Google analytics tools and expect results. Growing your online business means tracking important behaviours such as user interaction. Toward Data Science shares how to measure and use it well. This is part of the bigger scheme or concept called testing and tracking. To get more conversions you need to optimise the site, this requires experimentation and recording behaviours.

To make your words impactful, sometimes you need to chuck a few sets of grammar rules and adopt new ones. Smart blogger shares why Asyndetons are great for writing, maybe great enough to inspire your next copy. One of the examples “Veni, Vidi, Vici” or “I came, I saw, I conquered.” just proves that this writing tool is timeless and creates a sense of authority.

Landing pages are crucial for an AD. Hubspot shares 7 irreplaceable features that your site needs and tools to conduct their effectiveness. These features undoubtedly include better UX delivered by seamless design, website speed, better CTA (placement and copy). A definite read!