Test kitchen mindset

Seth Godin shared this amazing idea on his blog. While the elementary understanding of this concept is to experiment & track results; the more evolved idea is to push boundaries.

A test kitchen exists so chefs can not only build on what’s already great but also try something completely new.

It is the same philosophy you can try with your team. Don’t just try to make things better, try to create something totally new. True creation will require you to fail a few times, do things astonishingly wrong until you get them right.

Here’s a quote from the blog –

When the world changes, we see lots of people lining up to do the first sort of ‘tests’. A lot of crib sheets, looking over the competition and trying to fit in all the way. But real innovation comes from the science of “this might not work.”

Onto the #WeeklyWrap –

Image search ranking isn’t usually on people’s minds when it comes to SEO. But a recent google core update has raised questions. Glenn Gabe shares his perspective and how this update will affect SEO ranking efforts. The blog shares some real examples of how image search is affected by these updates and re-iterates the importance of image SEO for your website.

Making a brand video or a series of video content is quite an investment so you must make sure you get the most out of it. Content Marketing Institute shares how you can maintain brand essence and make the video resonate with your audience. The video content itself can be reused in several ways, for social media short-form content, testimonials, website promotions and more.

So turns out, 94% of the people skip search ads completely. This makes a lot of our SEM effort go to waste. The best way to save your work is by A/B testing and writing better ad copy. Understand what would convince your audience and solve their problem. Wordstream shares 1o more important stats that will improve your next year’s strategy.

Google Analytics has a regex feature that makes it super easy to track data. Annielytics shares how Instead of measuring one item of data, you can group them with regex, make better reports and drive better results. The video shows step by step how regex works and its role in SEO.

Once you start an email marketing campaign, you have to optimise it. Email Octopus shares how it works for bloggers and content creators. By testing emails, creating lead agents for an expanded mailing list and sharing personal stories you can make a huge impact. Always remember, people get heaps of emails, most of them pointless but yours must be the one they’re eager to read – a valuable conversation starter.