If I close the new deal, then I’ll treat myself to a real day off.

If I work out then I’ll buy the new shirt

Have you ever used a reward or punishment system to get your work done? Are you sure it’s only a time management trick and not your high functioning anxiety? Maybe you’re postponing your dream?

Regardless of if your work is considered creative or not, you can and must make it so. Your creativity likes a challenge, maybe some restrictions but not a hinge like this. So, as Seth Godin suggests – Time to take your IFTHEN seriously. If we don’t, we’ll just end up settling for a lesser life, the future is here.

Onto the Weekly Wrap

Earning Backlinks is a crucial part of SEO, a lot of it starts with outreach. The right email or conversation can earn you a credible link and a long term collaboration with a publisher. MOZ has the perfect guide. Like all other outreach emails, you have to make your reader curious so that they follow the next step, call you or reply. The goal isn’t just conversion, but engaging people with your brand.

There are no shortcuts to good writing. For business, instead of being pushy one has to be witty or as UNBOUNCE says, have headlines that ‘write themselves. You must be cohesive and clear with your content. when a customer clicks on the ad, they should know they’re in the right place, don’t need to orient themselves and go seamlessly through the sales funnel. Check out the article for examples and ideas to optimise your landing page.

Do you know why Email Marketing is important? because it has THREE times the conversion rate as compared to Social Media Ads. Neal Schaffer explains how it helps build connections & is the key to 2021 sales. With the right tools on your side, you can create perfectly targeted, personalised emails that engage your audience.

We’re all in the same boat when it comes to LinkedIn. Its quirky professionalism makes it better than other social media for building your brand. Neal Schaffer’s article highlights some ideas we can practice. People recognise visual cues so give them some, a bright smiling profile picture, varied media, unique headlines and more as listed in the article.

One of the biggest changes that happened in 2020 is the consumption of information online. No matter how old you are you’re learning something or consuming some content, usually, on Youtube. It’s the hub on online learning, from home improvement to conspiracy theories. Since everyone is on youtube, it’s imperative we understand the advertising opportunities here. Kyle Sulerud’s video is the ideal starting point and checklist for your campaigns. One of the mistakes mentioned is not having enough ads, now we don’t want to overspend a production budget but making different versions of the same ad so that you can track which messaging works better.