Be honest…

I didn’t, we’re taught it’s a sign of weakness to need someone. However, I’ve grown to learn that only a real, humble & secure person would be able to ask for help.

As much as we’d like to do things all by ourselves, we can’t. We need help or guidance from time to time. So the next time you’re stuck, ask for help.

Just remember – When you are asking for help, be very clear with what you want the other person to do, to ensure their time is not wasted and both of you can achieve the desired outcome.

Onto the #WeeklyWrap –

Measure School‘s video shares the details of how Google attribution data is collected and can be improved (measured better by you). Understanding the different attribution models will help you gain insights into the specific audience sets. The video explains in great detail how to collect and interpret this data.

For an SEO-friendly Content strategy, How much emphasis do you put on keywords? A lot right, but do you relate it to customer persona? As keywords get more contextual, you can write better content and drive conversions. This is just one aspect of the complete guide that Search Engine Journal provides. Read to learn how UX, Meta descriptions, and title tags etc can help you.

Another reason why you should invest in Email Marketing is that it significantly improves your SEO. Emails drive traffic towards the website, this gives you access to data and increases engagement (thus chances of conversion). Effective emails can include interactive videos, creatives and valuable newsletters. SendX shares more ways to make emails interactive.

Since the Facebook ad policy is struggling due to the iOS update, retargeting is important to meet sales goals. This set includes people who have already interacted with your page through engagement, viewing content and a lot more. Search Engine Journal lists 14 retargeting strategies you can test. These will open up the scope of your campaign’s success.

Social media is the fuel of success for Small Businesses. Every entrepreneur needs some tools to optimise and automate social media activities. Tasks like tracking trends, scheduling content, analysing engagement etc are crucial but take away time from more important things like creating content and doing operational work. Automation empowers you to work better. Tailwind’s article covers it all.