As a consultant, I help startups with both a tactical and a mentoring approach. This means headstrong, logical digital marketing tactics but also, I equip myself with all resources to help create a brand identity for my clients. One such resource is Tod Herman’s 5 stages [article + podcast]. From starting up to becoming a leader, there are many stages, problems, and opportunities an entrepreneur goes through. Every project can be scaled like a startup if you visualise its growth with this model.

Here’s your Weekly Wrap –

1. Emerging SEO Technologies: This article by MOZ is essential for anyone working in SEO. you must stay updated with what’s new in the industry. These tools and apps will truly help you optimise campaign and understand SEO at a deeper level.
2. Copywriting vs Content Writing: In continuation to last week’s article, this one is about what is demanded of a writer by the two disciplines. Even though both are writer, the skill, objectives, results and career trajectory may change.
3. Instagram for Local Businesses:Elise Darma is back with another insanely relevant problem of helping small local businesses. Instagram and many other platforms support global business, a producer can reach his customers any where in the world. But some businesses such as restaurants and salons need to target local customers.
4. Facebook & Instagram Ad Library: Social Media Examiner’s detailed process can help you figure out what your competitors are doing with respect to their FB/Instagram ads. Take this idea to strategise and plan how your campaign will stand out.