“Pain is temporary. Quitting lasts forever.”― Lance Armstrong & Sally Jenkins, Every Second Counts.

This is a hurtfully accurate statement just confirm that on the path to growth we will feel immense pain, see no progress, be uncomfortable too. These are the exact signs for us to NOT QUIT. You know how in video games, the harder the levels get, the closer you are to winning. Life is similar. Achieving something requires you to make sacrifices, it could be sleep, sugars, not partying or anything else. The whole point of growth is streamlining your actions towards it, cut off things that don’t support you.

Onto the #WeeklyWrap:

We know the three pillars of SEO are on-page, off-page and technical SEO. The former two work well when the site is technically sound – it’s indexed, no duplicate content, better structure and more as listed by **LinkAssistant.** The article reiterates the basics of Technical SEO and also how to maintain it once you’ve fixed your site.

Email marketing works well when you personalise them. Uplers lists the best tools & tips to get them right including design, testing and analytical ones. There are tools to help in testing, assessing the performance of campaigns, and understand the sentiments of your emails. The article shares tools you could invest in.

I think we can all agree on how effective retargeting customers can be. Retargeting means reaching out to audiences that have previously interacted with your brand even if it didn’t lead to a conversion. When written and designed well, these ads can eliminate any doubt the customers had and make a sale. Unbounce shares some inspiring ad examples.

Content Marketing is evolving daily, writers explore new mediums to achieve business goals. They are not just writing blogs anymore, there is social media content (another ballgame altogether), emails and newsletters and so much more. Content writers not only write but also create different avenues of interaction with the audience. WordStream shares some truly amazing examples!

Awario has great tips on how to gain more followers on Instagram. 12 tips including – using all new features of the app (be active, social and present) and really thinking about your content strategy. Your brand cannot succeed if it just follows a trend or forgets to check and re-optimise.