As a kid, did you pounce at sweet treats or did you wait it out for when you’re hungry or thought it would be more satisfying? Turns out there’s a Stanford study on delayed gratification creating better experiences both personally and in business. Read what Content Advisory has to say with this interesting conversation. Empathy is what helps us observe people, gain insights that we add to life and business decisions.

Onto the #WeeklyWrap

The other SEO – If your business has an app, did you ever think about ASO – App Store Optimisation? PPC Hero’s article points out some obvious yet neglected parts of ASO, including A/B testing, Visual impact and more.

YouTube Retargeting – Content creation as a side hustle has grown tremendously in the last couple of years, this competitive space requires one to target and retarget the audience. It is your window to spreading word-of-mouth, sharing content among friends and eventual monetising. Specifically for YouTube, PPC Hero’s article shares how to drive engagements.

Serve the reader – Your blog content is great, but does it really hook the reader? Good content serves the reader, not the algorithm, and slowly the gap is reducing. With Google’s new updates, articles that answer questions directly, well and credibly are preferred. ProBlogger shares how you can build anticipation, push interactions and get regular visitors.

Sale worthy content – Instagram has been pushing Small Businesses like crazy, the proof is in the reels section! But how do you make sure your content creates demand? The Social Media examiner may have the answer.

The real budget – UX designer, Writers, Media Planners, Tools etc These are the elements of your CRO strategy, but do you consider them when budgeting? As a consultant or agency, you need to show your client the effort you put into campaigns. They don’t run on a preplanned excel sheet or third-party apps, they are fueled by your team’s creativity and attention to detail.