Swimming in a cold pool on a winter morning for 40 days is crazy… or crazy good?

Definitely not something I want to do every day, but Leo Babuta at Zen Habits did, for 40 days straight.

why?

Much like the cold swim, there are parts of our life we never wish to face, like managing our digital addiction, house chores, office projects, personal growth goals and more. Avoidance is a terrible feeling, work just keeps piling up and eventually catches up with you. Comfort tends to make us lazy over time, we need little adventures and challenged. They give us a sense of achievement, doing it with someone makes it easier and fun.

So dive in!

This WeeklyWrap has articles and videos on how to optimise your digital marketing practices, not just plan them. Here’s how –

The most useful Facebook Ad budgeting advice –

optimising your ad budget means reducing wasteful spending. Social Media Examiner shares small tweaks in your ad settings. From individual metrics to optimise and the trends to look out for.

Content Batching 101 – This the one technique that every content writer and social media marketer needs to use. It makes you productive, clear and creative. The technique is about planning and preparing content ahead of time, customise it to your work flow and business type. Later’s article shares all the steps.

Growing a SaaS business – 2020 saw many SaaS businesses grow and you must keep that momentum going. Growth Marketing Pro discusses the steps for successful digital customer acquisition. The overall strategy is to network with important people and target them from various platforms.

Google Title Tags –

This is an interesting one, usually, we keep titles and headlines short and crisp, hoping they’ll create an impact. Turns out, in certain cases having titles longer that the google display limit can be beneficial too. Check it out!

How to fix your email strategy – getting back to the basics, check your email marketing strategy against this article and see where you can improve. This article specifically talks about image display, text errors, spam folders and accessibility issues.