Helping people is a selfless act, right?

So why do they ask you to put on your oxygen mask before helping others?

As Seth Godin writes –

The theory is that if you can’t breathe, it’s probable that you’re going to have a hard time lending a hand.

Seems counterintuitive but healing and taking care of yourself first is one of the most selfless acts. In a state of panic or uncertainty, helping someone is possible only when you are calm and equipped with resources.

Onto the #WeeklyWrap –

Everyone in the SEO business knows John Mueller. Search Engine Journal just shares in their article, the coolest insights you can use in your next campaign. Out of the 57 total insights shared the ranking ones stand out for me. Beginner SEO planners spend time chasing the tiniest elements of SEO, one of them being backlinks. This is where quality matters more than quantity.

After the heat of iOS 14 updates, many Facebook ad consultants were worried and are noticing the CPMs (cost per thousand) fall. WordStream’s article shares 7 ways to fight it and boost your conversions. One obvious way to lower your risk is to diversify the campaign and target customers from at different funnel stages. Additionally, opening the campaign to maximum visibility can be very helpful.

We know the success of ads and revenues all day but how do you track a thing as intangible as a brand? CXL breaks it down into some numerical and qualitative indicators. Almost instantaneously, one things of the Net Promoter Score and the Customer Satisfaction score. However, there is more to the story you can hire an agency or get your team together to check for brand usage, market share and brand momentum data.

Consistency is good but doesn’t mistake it for boring content, confusion may be good for your reader too. Chase Diamond shares in her Twitter thread, how email marketing conversations can be made more effective with surprises. The key is to not be bound by templates or patterns, switch it up every now and then but be careful not to use clockbaits!

Content Marketing Institute lists some crucial and captivating content ideas that you must explore in 2022. As seen all over tiktok and reels, AR Storytelling is fun and effective fir sharing information. It provides context, visual guide, and is super fun. Guestographics and creative storyboard content formats on the other hand, help you establish expertise in both guest websites and your own as well.