Practice, Reading, Testing makes Perfect!

January really is the fastest month of the year, or is it just me?

I am still curating a few podcasts to add in the next #WeeklyWrap, but fret not, I have gathered some incredibly helpful resources for this week.

An important skill I’m getting back to is taking notes systematically. Notion has been a terrific partner in this hunch, and I highly reccommend it. However, as a learner myself, I’d appreciate some tips and tricks for Notion notes and content management. (optional line)

This week’s reads are kind of techy, read it profoundly or skim through, but do not ignore them!

  1. Smart Sustainable Search Rankings – CXL: Ann Smarty over at CXL has shared 3 smart tips to improve rankings and I couldn’t agree more on how effective they are. The objective of any good SEO is to bring in quality traffic and boost conversions. These tools will definitely help you achieve that.
  2. Facebook Mistakes – Social Media Examiner: I have been running Social ads for sometime now & I still feel there is so much to catch up to and learn. Luckily, there are advertising experts that we can learn from quickly. Zara Zirker, over at Social Media Examiner, has shared quick tips article about mistakes to avoid while running FB ads.
  3. Facebook Contest Strategy – Social Media Examiner: Everyone loves gifts right? Use contests as a mode of engaging with your customers over Facebook and Instagram. The article highlights the basic and expert tips to amplifying engagement via contests.
  4. Not making the Spam Mistake – Sleeknote: Emails is another way to quickly connect with your audience. But if you are struggling with deliverability of your emails chances are their going to the spam folder. Read the article for tips on avoiding spamming your customer.
  5. A/B Testing alternatives – CXL: User testing has been around for sometime and brands are seriously considering it but all its perks come at a price. It’s a price worth paying. Prepare yourself with some tricks and insights by reading this article.