A better way to solve your personal and professional problems – Zwicky box

It’s a framework of values and priorities (per project) that once you list out can be clubbed into a creative solution.

It was developed by Fritz Zwicky, the great astronomer who obviously contributed a great deal in his field but his methods to contribute themselves are worth studying. Ness Labs breaks down the Zwicky box to fit the modern business and self-improvement needs.

Zwicky’s strategy for solving problems and generating answers is simple. Take a problem, break it down into categories, add various values into each category, and link the values together to create unique combinations.

Onto the WeeklyWrap –

Businesses are run on money and logistics but their success depends on connecting with the consumer. To make a brand out of a business one needs storytelling. Alex Garcia writes how different frameworks of storytelling work. While every business must have an original own story a framework helps you tell and sell it better.

A lead magnet is one of the most crucial elements of digital marketing, your list is the backbone for many email marketing strategies too. Stacked marketer shares some genuine ways to grow your list with real customers. There are many things to offer in exchange for contact information but your long term goal should be to have willing subscribers not just users.

For a new business or start-up, frugality and getting your money’s worth is super important. Growth Hackers shares how you efficiently manage content with examples. These are firms that created value for their users and used platforms wisely.

To bring your email recipients closer to conversion requires persistence that doesn’t pester them and saves you money. Vertical Response lists elements you can automate to increase ROI. Automated follow-ups, personalised emails, and making great landing pages will help your case.

Technical SEO is a vast spectrum, and to keep in proper ‘health’ Search engine land shares three ways or things to keep in check regularly. Analysing website crawling, ensuring pages are rendered correctly and reviewing indexing.

We know how much of our day depends on google, almost everything starts with a search. Makes sense for marketers to have a long term search-first strategy and Martech knows just how to get you started.