This week my head was wrapped around the concept of funnels and cycles of marketing and sales activities. Is one better than the other? While funnels have been a widely adopted concept, are marketing cycles better suited for agile and evolving business? What’s better for a growing startup? More on this soon.

This week’s articles and videos revolve around getting your basics right, especially with all the technical part of SEO. Metrics, checklists and mistakes you need to be aware of.

Here’s your Weekly Wrap –

International Brands’ SEO checklist – Many SEO experts including me are consultants and we work on various projects including domestic and international brands. Anyone in this field can start with this checklist article or refresh the basics.

Most common google ads mistakes – It’s necessary we keep up with Google’s Ad updates. Balancing that and a high standard for one’s SEO Audits and running ads is a challenge made easier when you have this article to help.

Converting newsletters to connections – Your newsletter is a way to really engage with your audience, so don’t make it boring. This article has 10 of the easiest tips to set up and optimise your newsletters.

Content marketing 2021 – Content strategies ensure a holistic digital experience for customers. Neil Patel forecasts the trends for overall content marketing for this year.

North Star metric – Now this is something new, your north star is a metric that helps understand the long term value of your business. Watch the video for complete answers and find your metric.