CREATIVITY

It seems like a hidden talent gifted to a few people.

Some of us may lack the talent performing skills (bad dancers, tone-deaf singers etc). But Here’s the secret… creativity is ingrained in us. Surprisingly, you can practice creativity – absorb what you observe.

You have to put in the effort and gain knowledge. Read, consume art, watch videos, talk to relevant people in your field and gain information which you can convert into insights. It is from these insights that one develops ideas, creates solutions and expressions of self.

Onto the #WeeklyWrap

If you present content on various devices and/or formats, you need a headless CMS. OPTIMIZELY’s article shares why it’s important for your business. Mainly it ensures that the content on your website is presented the right way to the user. This ensures a good user experience, a feature you absolutely need in order to improve your Google SERP ranking.

You may notice that over time, your ad campaigns stop delivering the result they earlier did. Why has your audience stopped reacting to your ad? It’s possible that there are auction overlaps, or the ad resonates with a section of your audience and not the entire lot. Find out how to fix it, in Social Media Examiner‘s article

With reels & growing influencer marketing, Instagram is where you can grow if you follow Tailwind app’s lists the absolute No-Nos! They’re important because the platform has developed its own norms, trends, and content consumption patterns. The NOs are really just ways how you can seem more open and relatable to your audience

All metrics of your e-commerce website has a purpose to serve, some are just more important. Sleeknote shares the 5 most track-worthy metrics. One of these metrics is Cart abandonment rate, it’s a crucial piece of information as it suggests that people like the products but something probably non-product is stopping them. Such as shipping price, coupons not working, delivery time, bad UX or payment delays.

To scale up your content strategy you’ve got to ensure the quality of writing & ideas. Write what matters to your audience. Content Marketing Institute tells how. Their idea is to think of content as a menu, and yourself as a chef. Go full force with your staff, get deeper into meaningful content and respond to feedback. Feed what your audience likes! This, at first will require you to build a bunch of followers and then based on their reaction, you can create more content.