As a consultant, professional or student, you need to work on your skills and process. Every project you take on can be optimised with these two elements, not overnight but surely over time. Last week, I spent a lot of time, making reports and forecasting the performance of my accounts, and it was with careful observation and online resources, that I decided to change things up. In this weekly wrap, I’d like to share some techniques I used.

If you’re working on consulting or managing an account, I’d like to share some techniques I used. Articles from today’s Weekly Wrap will help clear up your processes and get a step closer to optimisation.

1. Google Sheets for SEO Forecasting –  Yes, as digital marketers, we practically live our life on excel sheets, crunching data and planning the next big thing. MOZ’s article makes it super easy and systematic with a free template, I definitely recommend reading this.
2. Key Facebook metrics – Social Media Examiner’s video helps you decode your metrics, focus on the most important ones and ensure you are reporting on key metrics that are relevant to a business.
3. Know what content to schedule –  If you are running out of content ideas, Agorapluse has 10 content types that you can use for your website. The key is to balance what you write best and what your audience wants to read or learn.
4. Ecommerce is different –  Unlike a blog website, e-commerce content has to drive real sales. Maintaining a balance between informational & transactional content. Search Engine Journal’s article can help you.