There will be many times you meet people who do something absurd and it baffles you why they’d do it. You could disagree on something as basic as a scientific phenomenon, while you may choose science they, a religion or myth or something a friend told them. The truth is, as a marketer or empath, you can’t fully detach from them, you have the responsibility to understand their irrationality. There is always a story. Check out what Seth Godin says.

Onto the #WeeklyWrap –

We love to E-A-T ie show Expertise, authoritativeness, and trustworthiness on our website. In conversation with John Mueller, **Seach Engine Journal** discusses how for YMYL sites there is no magic overnight but some consistent steps. overtime, the SEO rankings improve when you follow the Search Quality Evaluator Guidelines. One of which is to establish a beneficial purpose for your site.

Talking about Facebook is no longer about a single platform. It’s about their entire business ecosystem. Pattern 89 highlights how different stages of the marketing funnel call for different ad creatives. While videos are the most immersive media out there, are they the most successful?

Social media is updating and making us crazy every day, but just because a platform exists doesn’t mean you need to be there. Kim Garst talks about that and 29 other common mistakes you’re probably making. The biggest mistake, however, is not being yourself on social media, stay true to your brand or personality, be actually social and you will see results.

Email Automation can save you so much time, especially for a B2C business catering to thousands of people. A popular format is the abandoned cart email, it is direct but not pushy and by automating it you get a step closer to actual sales with very little effort. Email on acid discusses 9 more incredible ready-to-apply strategies, check them out.

Search intent is an important topic right now. With data collection and its analysis getting better every day, we are opening up new opportunities and need for better content. We optimise our site for the user, an article by Databox suggests the same. Syncing with the user is the same as syncing with Google Algorithm.