I usually start Weekly Wraps with a note on mental health, but here’s the thing, mental and physical health are deeply interlinked. When I read the NESSLABS article, it dawned upon me that stretching is a way to connect our body with the brain.

Here’s the thing, we spend hours sitting at our desk or in some weird back hurting position all day. Not only is it a physical discomfort, but it also agitates us, it adds to the existing stress. So next time you start your day, make time for a few stretches. Reintroducing movement to a body that stays put for long hours can relax your muscles, fix your posture, and make it easier to breathe even,

Onto the #WeeklyWrap

Creativity is neither linear nor limited to just a handful of people. The idea begins with recognising that you are creative, it’s a part of being human. Secondly, today every job requires creative thinking and in the race to be right or better we put a lot of pressure on ourselves. You can have a mental/creative block even when you don’t have a ‘creative’ job. Copyblogger expresses how to fight it.

When it comes to understanding data, we stick to the basics and can miss out on time frames, or factoring in offline factors For example – Do you consider how multi-channel engagement affects the campaign on one platform? If not, then consider reading Search Engine Journal‘s article on why that’s a mistake. The article covers in detail, the most common errors when analysing data and how to fix them.

Most small businesses start with a free WordPress website and its SEO-friendly features make it even more desirable. For a business that functions off of a physical location, the most important part is getting the local SEO right. Raising awareness and enticing people to visit your store can take a lot of effort, Search Engine Journal‘s article shares seven such practices. One of these tips circles back to the relevance of good content. Besides writing what’s relevant to the audience, you need to give them variety as well through blogs, videos, and infographics etc.

Instagram algorithms really keep social media marketers on their toes but as Later suggests, there is a way around it. instead of trying to cheat it, work with it because the ultimate goal is to have people engage with content. Often brands start buying followers, use third party apps or PPC campaigns and it robs them of a chance to understand and build an organic audience.

Emails can be terrific for sales conversion, it’s to the point, reaches the exact audience and in most cases read too. Naturally, to succeed in any campaign you need SMART goals, Webbula shares 8 metrics that can dictate these goals and track their performance too.