This week I pondered upon the concept of growth, how we usually see it as a direct result of the accomplishments in our career. Why not take some time out this week to learn something that excites you? Lay a solid foundation for your future goals.

If you don’t know where to start, ask yourself, what is that one thing you love doing even if you would never get paid for it? Once you have the answer, make time for that one thing.

As for the work part, here’s the weekly wrap focused on growth, exploring articles and podcasts

Beyond traditional user intent – Recently, with Google’s BERT update a lot of focus has gone into the context or intent of every search. Micro intents are the key to writing content that solves queries and helps you rank up.

On increasing D2C conversions – 2020 shut down many stores and made online shopping competitive than ever. Focusing on retention, write better content, improves the conversion rate of your e-commerce store. Read invespcro’s article for 8 more valuable insights.

Amazon’s Sponsored Display Reports – There are many platforms we can advertise at, all with different purposes. Amazon is making great changes to its ad platform and you need to stay updated.

Shopify email marketing – speaking of online marketplaces, Shopify has one of the best growth potentials for online stores and small businesses. Specifically, since the pandemic, this feature has grown exponentially, read the article to find out why and how to customise it for your business.

Organic LinkedIn Growth – This podcast has all the important tips, ideas and trends of LinkedIn growth hacking. I highly reccomend it if you’re looking to establish a personal brand.

A Digital Yogi is a community of insights and creativity. WeeklyWraps is just the tip of the iceberg. We help you & your brand grow, meet revenue goals, create conversations and make a real impact on your business and in turn the people you serve.