Ever wanted to have it all? A life full of adventures but also home-like simplicity. Another term for this is FOMO, and gosh does it hurt to miss out on something when there is so much to do.

My two cents?

(and of most philosophers)

When you’re running, run; when you’re walking, walk. Now is all you have, Now is all you can control. If you work thinking about a vacation, and vacation guilt-ing about work, you’ll enjoy neither. Move your life to where you want it to be, without worrying. It’s much easier said than done, I know. The realisation in itself is extremely empowering, it’s then up to you to stick with it and turn it into action.

Onto the #WeeklyWrap

Ahead of the new Google update, check up on the core web vitals. Smash Magazine‘s tactical case study is a great place to start. The company Instant Domain Search lives up to its name, their software marks website vitals as good, needs improvement, and poor. They run the entire test on their own website and the article shows all the steps and findings.

What’s the difference between an effective email and a pushy one? Its design. We love visual cues, they determine if the email will be read or not. When emails look spammy, we never give content a chance. This just emphasises how much important it is to know your audience, knowing what they will respond to, best times, and other customisations. Designmodo has compiled 12 tools and tips to help you create cracking in emails.

SEO Copywriting is a craft understanding audiences and the nitty-gritty of SEO. Search Engine Journal shares how the inverted pyramid approach can work your way. This model is often used by journalists, highlighting the most important information first and then breaking it down into details. This way you serve the article’s main purpose quickly, improving the experience for the reader and then by generating curiosity, introducing related topics, and interlinking articles you engage with your reader.

Instagram AD re-targeting needs you to understand the awareness level in 8 interesting audience sets as identified by the Social Media Examiner. Based on the activity of your page and previous campaigns, you might already have audience sets built, it’s time to refine them and consider their stage in the marketing funnel. Different awareness level audiences need to be targeted differently.

 

Writing content and designing it is hard enough, so captions are kinda the tipping point for some of us. Databox’s formulae and tips definitely make it easier. Just FYI, you’re allowed 2200 characters in an Instagram caption, but you need not use them all. Ideally, the captions should be short, witty and around 405 characters. it is a norm, however, different audience personalities and size also affect the ideal caption length.. so read this article, gather all information and do your thing!