As marketing professionals, we are used to a dynamic environment and ever changing algorithms. Ain’t it fun? Campaigns hanging by a thread with limited data and at the mercy of platforms updates. It seems as though most of moving forward into the future is going back. As much as we rely on technology, tools and tips, advice from experts, it all boils down to how well one understands people/their customers.

This week I explored a fair number of articles and videos on industry insights and mental health, here’s a snippet –

Facebook Ads v/s Apple’s iOS 14 – The 2021 security updates make data sharing from apple devices complicated. You probably won’t get the expected results from your Facebook ad campaigns as users can now opt-out of data sharing. This video shares all facts and tricks to work around the new update

Best SEO Practices 2021, for real – There are a thousand blogs out there predicting trends, giving advice and whatnot. This article, however, sums up most of it and prepares you for the coming year. Mobile indexing, clearer content, and digital PR are a few of the advice shared by this blog.

Designing the YouTube Avatar – Understanding your audience is the most basic yet advanced step in marketing. Watch this video for a no beating around the bush, clear-cut questions you need to ask for defining your audience.

The Perfect email checklist – Based on the purpose of your email, you must know when to send it and the important elements of it. Email marketing is responsible for the success of many businesses. The dreaded act of writing email becomes easier with this article.

Practice for the calm mind – Zen habits share the simplest yet most powerful things you can practice to centre yourself when there’s chaos all around you. I, for one, encourage you to take the time off when stressed cos that is when all the creativity and energy begins to flow.