Don’t do it

If it’s not meaningful, do not add it to your calendar. We think our goals will be achieved based on how hard we work. The truth is, our goals will be achieved based on how smart we work. This means saying yes only to the valuable, meaningful tasks. Delegate or ignore the rest.

At the beginning of projects or new jobs, we tend to say yes to everything. We want to be present and available to our colleagues, clients and bosses. It is in this chaos that we let the pressure of socialising take over our actual work and create self-doubt.

You will come across many bad clients, boring projects, useless favours, and distractions that eat up your creativity. My two cents – Learn to identify opportunities and red flags.

Onto the #WeeklyWrap –

For any newbie media planners or Facebook ad marketers, Search Engine Journal lists the 12 features you’ve got to understand well. They’re basic but crucial to keep up with such a dynamic platform. One of the most important features I found, was the third party integration. The platforms Google Tag Manager, WooCommerce, Shopify, Magento, or BigCommerce once connected, can help you manage events without touching the code of your website.

Speaking of dynamic, Google Analytics 4 is set to launch. Search Engine Journal shares some features that will make GA a lot more useful. One of these features is customisable reports. As a consultant especially I think this is a great feature allowing you to share results easily. This ‘exploration’ feature will allow you to create tables and other visual elements as needed. For the rest, read & prepare!

Your email marketing campaigns can easily go from awesome to average if you’re not careful. Neal Schaffer shares 10 such tips. I have spoken at length about the importance of design layouts, content and technical errors. Your business must invest in a good email service that helps you customise the content, keep tabs on readers’ reactions, and batch content with audience segments.

You can never have too much web traffic. Content Marketing Institute shares how social media platforms & optimised profiles can help you get the maximum people to your website. Usually, social media apps discourage external links, the content is not pushed regardless of how interactive it could be. The solution is to write not-so-branded and valuable content on platforms like Reddit and Pinterest. For other platforms, there are a lot more tips that the article covers.

An optimised website usually requires a cleanup. Deleting errors or redundant links is a regular audit ritual. However, your decision can affect the overall traffic the website gets. It’s best to test out what happens upon deleting certain pages. Content Marketing Institute shares how to test your hypothesis, analyse it on google console and check for yourself how rankings are affected. A must-read.