“If you’re the smartest person in the room, you’re in the wrong room”

You’ve heard this quote a million times and so have I. But do you see the paradox here?

Totally agree on changing rooms, hanging out with people more qualified & interesting than you and learning from them. It’s imperative for growth.

However, If I am the smartest person in the room, can’t I share a part of my knowledge without any arrogance? Isn’t that also a part of growing?

Sharing is the most important aspect of knowledge, the more you share the more it grows. There’s no point keeping things to yourself if you’ll do nothing about it, sharing it with someone gives you perspective, appreciation, opposition, and a chance to create something great.

Onto the #WeeklyWrap:

Success in Facebook ad campaigns depend on several things, one of them is getting out of the ‘learning limited’ label. When you publish a new ad set, it directly goes into the learning phase. To get out of this, your ads need 50 weekly results per ad set. Social Media Examiner shares three expert tips you can practice in your next campaign.

Email Newsletters, are they relevant for your business? Yes, they are. Martech Alliance shares how writing niche engaging emails can help you connect with your customers better. The whole idea is to have quality conversations. Many creators use newsletters to further establish their expertise in their field, they use it as an opportunity to share personal stories and also upsell products and services.

Tracking Core Web Vitals is critical for improvement but often data reported is in two forms – field & lab. Field Data shows how your core web vitals perform when actual customers visit your site. Lab data is the same but in the controlled setting with the predefined device and network settings. The difference between the two creates confusion for designers & developers. Your job as a business owner or consultant is to then find areas of improvement and execute them asap! Check out WebDev‘s article.

Events take up so much planning and investment that it’s unfair to let them go waste once they’re over. Events seem perishable because you create a lot of buzz beforehand but as soon as it’s done there’s a sudden drop in content energy. Reusing the event is an excellent idea and PlayPlay shares how to create recap content and generate leads!

Business owners and marketers usually run multiple efforts simultaneously. SEO, Social media ads, influencer marketing, sales offers, and other content strategies are crucial. Incentive marketing can help you ease some of these efforts and acquisition costs as you gain loyal customers, reach more prospects through referral programmes. LearnG2 shares the best customer incentive ideas. Read them and start now!