“For the world is movement, and you cannot be stationary in your attitude toward something that is moving.” – Henri Cartier-Bresson

Henri Cartier-Bresson was a french photographer who more or less invented candid photographs. He could see life in fleeting moments and captured them beautifully. He teaches us to observe and realise the beauty in change, growth, even moments of confusion.

I think the last year taught us explicitly about how important change is and agility is the only way of moving forward. Not just for business or as professionals, even as people we must be open to change. This openness comes from the decision to take life as it comes and letting our minds wander a little.

Perhaps it is from unexpected events that we experience a much-needed adventure.

Onto the #WeeklyWrap:

Copywriting, especially for social media needs to not look like an ad. Successful ones blend into the feed because they don’t hard sell. They simply create content that a customer wants to see or hooks them by surprise. However, conversion is the real goal, not engagement. The social media examiner shares great tips and real examples drawing comparisons between an okay ad and a conversion-worthy ad.

Every business today is hyper-competitive. While your product may be slightly different, branding is the only way to stand out, for which crafting a USP is crucial. In the last year, many people started their small businesses, especially giving rise to the homebody economy with products like candles, handmade jewellery, resin and ceramic products. For these businesses, strategic social media and the founder’s brand played an important role. CXL shares examples that may inspire yours.

Your Instagram strategy needs to update constantly as the app updates its features & algorithm. This not only changes the ways creators and businesses create content but also how users consume it. Not too long ago, people were reluctant to try reels, it cringed them but now… it’s an addictive format we’d be fools to ignore. So if you’re creating or re-creating your strategy Neal Schaffer‘s 17-step checklist is a must-read.

With so many Google updates this year, Technical SEO audits are imperative. Dividing them into areas of improvement like UX, ranking opportunities, and crawling & indexing. CXL lists tools and tips to conduct one efficiently. One of the most important elements of this audit would be to make the site architecture simple and accessible, removing all unwanted pages that don’t work.

Seems like most businesses are still using generic subject lines for their business. Aweber shares examples of open-able emails, that create urgency and engage with the reader. The key to a successful campaign is to not look spammy. In order to seem excited or to provide irresistible offers, writers tend to ignore the reader’s perception.