Big plans, dream job, own company, perfect life.

Are you still ‘preparing’ for all that or have you started working on it too?

Most people make the mistake of waiting for the perfect opportunity, day, skill set to actively start working on their goal. They keep thinking about how they’ll get there, what to do in every single good or bad situation but… still don’t do anything about it.

Truth is, it’ll never be perfect until you start. Learning as you go is far more achievable & smarter than staying still. Of course, you should prepare, save, and collect resources before you begin a journey but be careful not to let them delay your day of action

Onto the #WeeklyWrap –

Content creation is quite a roller coaster. Hopping idea to idea, finding one that’s both big & feasible. We often start with a challenge to create groundbreaking content that will go viral and put all resources onto it. sometimes it works, but weirdly… the content that goes viral or performs better than usual is one you put the least effort into. Ann Handley explains the entire process of creating Instagram content, a must-read. Maybe you’ll create something viral out of it?

Ecommerce sales are a game of traffic, getting the right people to your site. Usually, the success of a campaign is because of its ad copy, bidding strategy, and keywords. But what contributes to the failure of a campaign? PPC hero shares 4 such factors. The customer today researches everywhere to get a good deal be it Google and Amazon or TikTok. You must ensure that your site matches the price, shipping time and cost as mentioned on other platforms.

Google Analytics is an incredible (and free) tool for tracking user behaviour on your website. But it doesn’t tell you everything like heat mapping. This metric helps you assess how your website works visually, what do customers see and ignore. Lead quality, a tough one to track is about GA doesn’t provide them directly, but Search Engine Journal has tips on how to get that data.

Publishing good content is not just important for SEO but also to keep your brand relevant. To create a system and get yourself in the ‘flow’ state, you will need time and tools. Search Engine Journal shares ideas on how to block time for writing & editing separately, repurposing content, and eventually optimising it for SEO.

We know the potential of email marketing but there is no point in spending thousands on design and copy if no one reads your email. You must send emails at a set frequency, right time and personalise them with names and/or content shared. Campaign monitor tells exactly how!