Author: Digital Yogi Team

The Most Important Skill…

This week, a question dawned upon me. If I had to start all over again, what would I prioritise? My answer is Relationships. We meet several people along the way, some teach us lessons, some…

What’s the Most Exciting Part of Your Day?

This week I pondered upon the concept of growth, how we usually see it as a direct result of the accomplishments in our career. Why not take some time out this week to learn something…

The Path to Conversion

This week my head was wrapped around the concept of funnels and cycles of marketing and sales activities. Is one better than the other? While funnels have been a widely adopted concept, are marketing cycles…

Never a Dull Moment…

As marketing professionals, we are used to a dynamic environment and ever changing algorithms. Ain’t it fun? Campaigns hanging by a thread with limited data and at the mercy of platforms updates. It seems as…