2020 was nothing short of a roller coaster ride for all of us, both personally and professionally. The year shook things up, business as we know it changed much faster than anticipated.

A lot of brands and their customers have gone through a digital transformation that experts were predicting would have taken at least 2-3 years. Digital finally got its due credit as many offline businesses and retailers started building an online presence.

Marketers need to buckle up for an exciting journey coming their way as they help brands setup their digital assets correctly, empower them to grow their revenue & build a sustainable business

As we nurture brands, me must also nurture ourselves, educate ourselves on the latest news, trends, and ideas around the world.

Starting this week, I’ll be posting a weekly wrap of the coolest things I read, watched or heard about digital marketing.

1. E-Commerce Personalisation – Sleeknote: personalisation has been a buzzword for a long time especially in the context of online shopping. Controversial or not, we have access to data, now its upto us to use it in the most ethical and efficient way that enhances CX.
2. FB Ads Creative – Social Media Examiner: No marketer should ignore the visual impact that the creative has on its customers be it a video or image. With the right tools, message clarity, and spice you can improve your conversions.
3. Email Sequence – Social Media Examiner: Email marketing when used correctly builds trust, familiarity and excitement among the readers. The article highlights what a good email sequence looks like with Permission, Clout, Training, Recommendations, Ask, and Feedback emails.
4. Content Audit – Neil Schaeffer: if your content has not been delivering the expected results or you just want to try something new, conduct a thorough audit. The article highlights 10 most important questions you need to ask yourself and the hints to a great content strategy.
5. Social Media Content – AgoraPulse: Staying at home for most of the year resulted in heavier traffic on social media. People are consuming content unimaginably fast and if you don’t create the right strategy, you’re gonna miss out. Read this article to think deeply about what your audience wants and find tools to reach them.