“Nothing other people do is because of you. It is because of themselves. All people live in their own dream, in their own mind; they are in a completely different world from the one we live in. When we take something personally, we make the assumption that they know what is in our world, and we try to impose our world on their world.”

— Don Miguel Ruiz in The Four Agreements

We think we must be the best or at least consistently better. It’s either caused by high expectations we have for our life, or we scared of the opinion of our parents, friends, or other people. It’s important to understand the difference between feeling and thinking. By taking other peoples opinion doubt or criticism personally, you trust them more than yourself. Believing in your ability is the first step to success (whatever you may define it as)

Onto the Weekly Wrap

Every entrepreneur out there knows the value of Facebook ads, if you don’t suddenly go viral, they’re probably your best chance at gaining online orders. Testing different bidding strategies and objectives can really shake up your FB ROAS for good. Search engine journal shares exactly how that works and 7 more tips!

The most painful part of any Email Marketing campaign is failed delivery, if it’s been a problem for you, check out Folderly’s article. Since there is not a direct metric, knowing terms like IP & Domain Reputation may help. The terms here mean concepts and additional metrics that will project whether your emails deliver correctly or not. It’s an important read.

Google Search Console is essential for every SEO expert out there! Content king shares how it inspects your site efficiently. The URL inspection tool in GSC helps you understand what Google has on file about your web pages. Particularly on the technical front with smooth UX, speed, and indexability.

We love content, but finding the right ideas can be hectic. You’ve got to consider trends, competitors and your own ideas. Neil Patel’s video shares how traffic generating ideas are born. The video revolves around the Ubersuggest tool, using keywords to predict what interests your audience and what you should create.