Uncertainty or vagueness can definitely be one of them. Not just from events out of our control, even from our clients and bosses. As Seth Godin shares statements like ‘i’ll know it when I see it’ are quite confusing.

Only when one knows what they want can a consultant or employee produce it.

Not just at work, you could be practising this vagueness in your personal life too. when you make goals that aren’t SMART or you avoid change, you’re giving way to disappointment. Knowing what you want now will help you create a future and not just accept one.

Onto the #WeeklyWrap –

Brodie Clark’s Twitter thread shares the best tools to use this year. Since ‘Intent’ has been one of the most popular conversations in SEO last year SEMRUSH’s ‘keyword by intent’ tool is the first on the list. Another interesting tool by Reddico compares the page speed at the keyword level. Do check out the complete thread.

Neil Patel is definitely one of the top marketing advisors, he shares the most important lessons of his career. One of them is scale, even when you start small a rich vision is crucial. Not just for your business, but think about how this advice can change your perspective for life too. The skills, the life, the financial independence that you imagine getting for yourself in the future.

I thought the headline was just a headline, but apparently, it has parts like pre-headline, headline and post headline. Laura Catella Georgi wrote how they play a key role in getting the attention of your reader and SEO. It makes perfect sense, writing these out can help with your meta descriptions, putting all the keywords out and giving the reader assurance that this is the right article to read.

Email marketing had great success in 2021 and will continue to grow in 2022 as well. With better data privacy measures, personalisation, and automation you will reach more valuable customers. Ones that look forward to email conversations and want to reap the benefits of the offers presented. Read more on Mail Ninja’s article.

Analytics mania shares how the google tag manager and google analytics can work in sync to get you the right data. Based on the data, you can anticipate what’s of value to these users and make content accordingly, test layouts, landing pages and a lot more.