Have you ever wondered what does it take to become a CEO?

It’s not just fancy education and being born with it, becoming an executive t the highest level requires one major skill – decision making. A CEO spends most of his time making high-quality decisions, they rely on their experience, judgement, and faith in their team.

As Seth Godin writes, You can start training for CEO right now if you think of questions like –

• What are the five big decisions on your desk right now?
• Would others in your position have a different list?
• How much of your day is spent learning what you need to know to make those decisions?
• And can you make them all by Tuesday?

Always remember, you are the CEO of your life, you decide what happens and how.

Onto the #WeeklyWrap –

Search pilot conducted an important content test to see whether Turning On-Page Content into FAQs and Adding FAQ Schema Help SEO Performance. This case can prove helpful for product, service, and hiring pages. For this test, the results were positive. The website in case got a lot more traffic. For more detailed insights and backend process read the complete article.

Deliverability plays a key role in the success of email marketing, Kickbox shares 8 factors to consider when hiring an email tool and sending out emails. The overall goal of these factors is to make sure your email creates value for people. It will do so only when the emails are conversational and not spam that people ignore. This requires the consent of your reader, email authentication, and engaging content (seasonal and regular)

2021 is ending with yet another Google update as shared by WordTracker. This time it’s important for small businesses to focus on Google reviews and the best practices it announced because, in the competitive future, credibility is important. One of the suggestions made by Google is to have a digital presence, with videos, photos, audios, reviews etc available for the users. This helps them make an informed decision.

Youtube ads and user behaviour has evolved a lot over the last few years. If you’re new at this and want to explore how it works, check out Measure School’s video. Some of the initial steps were to use custom sales goals, video formats etc. this allows you flexibility and doesn’t limit your outcomes or conversions.

Followership of a social media account is a great asset for creators, celebrities, and businesses. Neil Patel shares tools that can automate tasks to help you get more followers. The overall idea is to reward your existing engagements. The latter part is about analytics and creativity. Find what works and why and create more content of that sort. You must continue to test new forms, themes and execution ideas. Track and repeat.