Are you sure you’re doing strategic planning, not financial planning every year?

Growth in any business comes with clarity of direction. A strategy is often misunderstood from what ‘we’d like to do’ to ‘what we can afford this year.’

Irrespective of scale, this is a challenge all entrepreneurs and strategists need to overcome. Developing a strategy that translates into action is about clarity and communication. You must understand and anticipate the needs of your target audience for an air-tight proposition. After this, be sure to note down the reason behind your goals, how it will impact the industry, customers and your future.

The second part of this is planning, the step where you shift from a vague statement to tactical ideas.

Onto the #WeeklyWrap

Email marketing success depends heavily on personalisation. With the festive wedding season around the corner, hyperpigmentation is your key to improved conversions. For selling one festival offer, you might need to customise the content for it’s receiver. An urban young professional, a parent, a Gen Z kid, will all buy coffee but for different motivations. Find what it is. WordTracker’s infographic explains it best!

Most Ecommerce promotional emails or ads take you to a product page, but you can’t lose focus of the home page. Ecommerce Guide shares how the inverted pyramid strategy brings structure and conversion to your page. Inverted pyramid is about highlighting the main point or usp upfront and then breaking it down to simpler factors that lead to conversion.

The travel industry took the hardest hit in the pandemic, but by using Travel Insights with Google you can establish transparency & optimise experience for upcoming travellers. the secret to doing it right is by keeping digital and real life experiences in sync. Data on travel patterns, new habits, and expectations can be found and understood with the mentioned tools.

Instagram is a very personal platform, with how open & genuine one has to be about the content created. Neil Patel explains how automating some activities can dynamically improve your engagement. Here’s what I found interesting. Automating stories, posts and certain DM responses the company was able to gain more story mentions, that lead to more lead DMs, and also gave them more time for strategic thinking.

This Search Engine Journal article is a must-read. Exploring the extent that SEO can grow More personalised in the future. SEO is undoubtedly been moving towards more personalised and accurate experience for users. These updates urge your content to answer customer questions, create valuable content for local consumers, and a stronger tab on search intent.