Seth Godin takes an interesting take on how we’re becoming ‘beiger’ i.e more boring, useless, and unremarkable. This might be because of the template lead content creation and any other form of inspiration being AI-generated

Have you noticed a general curved minimal design in all UI and products?

Have you noticed the general rant or informative format all content creators use for their videos? or tech people use for carousels? Don’t even get me started on how reels and tik-tok have limited our creativity by following trends.

I believe it’s because now people create to be liked and feel validated as opposed to expressing a message or just truly creating.

Perhaps we should start seeking originality, actively.

Onto the #WeeklyWrap –

It’s almost the end of 2021, meaning your website will soon be due for a new year audit. Since most websites are made on WordPress, WPBeginner shares its best tips and tools that one can use for audits. For a website to perform well, it surely needs good content and strategy, but meta tags, loading speed, HTTPS build, fixing broken links, and indexing are crucial. Only then can content or any overall strategy get you results.

Evergreen content fetches you revenue and growth long after it’s published. Google for Creators shared a video on how you can create one. The video discusses various styles of evergreen content, a format or content hub that you can build upon – Listicles, resources, tutorials, or FAQs etc. The video also breaks down the myth around evergreen content mainly that it’s not trendy or current news. Check out the video for more detail.

Problem-Agitate-Solution or PAS is the marketing formula Kyle Sulerud explains in his video. Mostly used in the sales letter, understanding these at a deeper level can enable you to apply to social media content, newsletters, ads and more. In the Problem stage, you need to write the recognised problem you must get the user to agree with you. Then Agitating the user, making the problem larger than life and ‘worse than death’ is what drives them to accepting the solution.

To avoid excessive promotional emails or scams online, email providers such as GMAIL have spam filters. For users it’s great but for businesses unaware of the filters, it’s a terrible waste of effort and money. MailGun

explains how understanding these filters can help your valuable content do its job. As a businessowner, your job is to be consistent, authentic, and joyful with your emails

Sriram Krishnan asks an interesting question ‘What is consumer behaviour on the fringes now that will become normal over the next 3-5 years?’ Things like constant glucose monitoring, sustainable products and organisations, pseudonymous economy are just some ideas mentioned in the thread. What’s interesting is that these seem like high level technologies which usually take a decade to normalise, but due to the fact paced economy we’re in and faster adoption rates, these could be our new reality very soon. Read the Twitter thread to learn more!