Reading, a skill we all know to be essential for growth.

But why do we need this constant reminder to read? Haven’t we heard enough about the 100s of must-read books and how many an average CEO reads?

The thing is, as we grow in our career we lose the beginner mindset that we had early on. One pushing us to ask questions, learn something new in meetings, off work, reading, and observing things around us. After reaching a certain point we think we know things and don’t need to actively seek them out.

Seth Godin shares in his blog that when we read we start seeing the invisible strings that link events, ideas and our work. Every new piece of work you produce is new, it deserves a fresh perspective and your utter best. Just like you did early in your career.

Onto the #WeeklyWrap –

Search Pilot did an interesting case study, testing the impact of adding more internal links to the homepage footer. Both mobile and phone saw great results. Perhaps because when people scroll down an interesting website, they reach a footer and the right number, right type of link can make readers spend more time. The more time they spend the more chances you get to sell your product. The results are worth a read!

Not only are Reels the biggest social media tool right now, but the much-awaited analytics have also made them even more exciting. You can find insights for overall reels and for specific reels as well. Your goal is to find which type of reel fetch you the most engagements similar to normal posts. You can even measure engagement over time, some content gains traction instantly and others over a week or so. Social media examiner explains how to read this data & strategies.

You can’t exactly have successful email marketing campaigns without the right automation partner. As you start you need to know the basics of email automation, its types, and how to measure ROI. Scalero navigates through the stages of goal setting, shortlisting service platforms, and everything in between.

Wordtrackers shares how you can target customers in the middle of the funnel better with Inbound marketing. Valuable content like webinars, informative and fun newsletters, testimonials should be made accessible. The second part which the article focuses on is how this content gets delivered – Paid or organic? Both have their advantages, a must-read.

Most of us hate pop-up ads but, done well these can be a source of leads, sign-ups, and a better user experience. Really Good Emails‘ article shares how you can upsell products as well. Tap-to-Text for Mobile Visitors, creative incentives, and the classic lead generation pop-up can do great for user engagement.